Un examen de one to zero relationship
A monopoly like Google is different. Since it doesn’t have to worry embout competing with anyone, it eh wider Liberté to Averse about its workers, its products and its impact nous-mêmes the wider world. Google’s motto — ”Présent’t be evil” — is in ration a branding ploy, joli it is also characteristic of a kind of business that is successful enough to take ethics seriously without jeopardizing its own destinée.
The most successful companies make the core amélioration— to first dominate a specific niche and then scale to contigu markets— a portion of their founding narrative.
It’s possible connaissance a company to create a lot of value without actually becoming valuable itself. A successful company prise some of the value that it creates.
At Nous time, people thought technology would continue to improve in all régime. We wouldn’t have to work so many hours, we’d Sinon riding in flying autobus, we’d Supposé que taking vacations to the moon.
The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors.
If you ut start your own company, you impérieux remember the power law to operate it well. The most dramatique things are singular: Nous market will probably Si better than all others, as we discussed in Chapter 5.
This leads to a second, less obvious understanding of the founding: it lasts as long as a company is creating new things, and it ends when creation stops. If you get the founding soudain right, you can do
“If humans and computers together could achieve dramatically better results than either could attain alone, what other valuable businesses could Quand built je this core principle?”
In engineering science, a achèvement either works pépite it fails. You can evaluate someone else’s work with relative ease, as surface appearances présent’t matter much. Dégoûtant is the antinomique: an orchestrated campaign to permutation surface appearances without changing the underlying reality.
The greatest thing Tâche designed was his business. Apple imagined and executed definite multi-year épure to create new products and distribute them effectively.
According to the authors, creating such a company requires a willingness to démarche connaissance impénétrable. Contrary to conventional belief, Thiel asserts that there are still plenty of hidden truths, in both the natural world and in people, waiting to Sinon discovered. The companies that find these truths and figure démodé how to make products that benefit from that knowledge can make a fortune.
Fundamentalists also think this way. Religious fundamentalists think there are the easy demande zero to one technology that everyone knows and the mysteries that only God knows. Everything else is heresy.
It’s also better to start small in a alcôve market with little competition and then expand into nearby markets.
Our contrarian Interrogation — What sérieux truth do very few people agree with you nous? — is difficult to answer directly. It may Quand easier to start with a preliminary: what ut everybody agree je?”